Reduce Churn

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Define | Measure | Predict

Understand your churn

Become more efficient

Expertise

Building and improving data orgs

Customer Half-Life Detection

Building and improving data orgs

Churn Prediction for Revenue Forecasting

Building and improving data orgs

Customer Lifetime Value: Historic Analysis & Prediction

Building and improving data orgs

Experiment Design & Execution: LTV as Test Metric

Building and improving data orgs

Identify At-Risk Customers

Services

Long Sprint

Churn Audit

An insulation blow test gauges heat loss within your house, so that you can improve insulation and energy efficiency.

The Hakuin Churn Audit identifies air leaks for your business. We measure the rate of customer churn and build measurement systems to determine how this rate has been changing over time and across segments.

The goal: Increase revenue predictability and improve customer acquisition.

Try the free AI churn analytics engine:
YourChurnDashboard

Building and improving data orgs

Churn definition

Building and improving data orgs

Source connectivity

Building and improving data orgs

Schema design & structure

Building and improving data orgs

Custom churn algorithm

Building and improving data orgs

Segment definitions

Building and improving data orgs

Visual layer & processes

Data Impact Accessor

Prediction

The Hakuin Customer Churn Prediction assigns a likelihood of upcoming churn to each active customer. Customer churn prediction models are not useful for every company but in select cases they can be extremely valuable.

Hakuin is expert in the engineering, training, and deployment of churn prediction models.

Building and improving data orgs

Feature engineering

Building and improving data orgs

AI Model Training

Building and improving data orgs

Churn Timing & Probability

Building and improving data orgs

Model Deployment

Fractional Leader

For companies building data and AI into their organizations without bloat and waste, Hakuin offers fractional executive leadership. We integrate with the executive team,  drive AI development and adoption, and deliver outcomes that the business needs.

Building and improving data orgs

Roadmap development

Building and improving data orgs

Executive team

Building and improving data orgs

Team leadership

Building and improving data orgs

Data & AI delivery

Data Shepherd

Perspectives

Churn Compensation

How could a B2B enterprise think about sales compensation on longevity?

Standard Metrics

Churn Measurement

Churn measurement is at the top of a short list of essential measurements.

Analytical Metadata

Experimentation

Experimentation is the soul of the scientific method, but it's deceivingly hard to get it right. How and when should you leverage this power tool?

Experimentation

Fractional Data Leadership

How Hakuin's data minimalism approach works.

Research panel

About

Hakuin launched in 2021 to deliver essential analytics and AI capabilities without bloated data investments and teams.

Drew Maniglia founded Hakuin to expand the reach of his expertise in data and analytics, developed over decades building data and AI teams at Roku, Nook, and within financial services.  Drew is laser focused on delivering capabilities that drive outcomes.

Drew is known for his reductionist approach, emphasizing inquiry & minimalism. His network of expert engineering partners have developed AI solutions at Meta, Netflix, Palantir, and Goldman Sachs.

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Reduce churn.