Analytics & AI
Without Waste
Hakuin is the Minimalist Analytics & AI expert
With radical emphasis on efficiency.
We're action driven, not data driven.
Expertise
Identify your customer half-life.
Predict who churns and when.
Gauge value by acquisition channel & segment.
Design and execute experiments.
Find high value AI use cases.
Measure incremental.
Core Services
Churn Audit
An insulation blow test gauges heat loss within your house, so that you can improve insulation and energy efficiency.
The Hakuin Churn Audit identifies air leaks for your business. We measure the rate of customer churn and build measurement systems to determine how this rate has been changing over time and across segments.
The Goal: Increase revenue predictability and improve customer acquisition.
Try the free AI churn analytics engine:
YourChurnDashboard
Churn definition
Source connectivity
Schema design & structure
Custom churn algorithm
Segment definitions
Visual layer & processes
User Prediction
ML Prediction assigns a likelihood of an upcoming event to each customer. Customer prediction models are not useful for every company but in the right environments can be extremely powerful tools.
Hakuin is expert in the engineering, training, and deployment of user prediction models.
Feature engineering
AI Model Training
Churn Timing & Probability
Model Deployment
Fractional Leader
For companies building Analytics and AI into their organizations without bloat and waste, Hakuin offers fractional leadership and development around core analytics, reporting, experimentation, and ML & AI initiatives. We integrate with your executive team, drive strategy, and deliver measurable outcomes.
Our ethos is Minimalism & Measurement.
Roadmap development
Executive team
Team leadership
Analytics & AI delivery
Perspectives
Experimentation
Experimentation is the soul of the scientific method, but it's deceivingly hard to get it right. How and when should you leverage this power tool?

Drew Maniglia founded Hakuin in 2021 to deliver essential Analytical & AI capabilities without the major waste that typically accompanies them.
Prior to Hakuin, Drew built Analytics & AI teams at Roku, Nook, ActiveVideo and within the financial services. He is obsessed with delivering the capabilities likely to drive measurable and incremental value.
Drew is known for his reductionist approach, emphasizing inquiry & minimalism. His network of expert engineering partners have developed AI at Meta, Reddit, Netflix, and Palantir.