Expert churn measurement powers accurate revenue projections
And efficient customer acquisition
Core services
Customer Cohort Churn Curves
Customer-level Churn Prediction
Customer Lifetime Value Analysis
Experiment Design & Execution
Aggregate Churn Projections for Revenue Planning
Data Structures for Segmentation
ML Implementation & Deployment
Churn Measurement
Every business has churn. The first step in churn mitigation is churn measurement. Hakuin is an expert in customer churn measurement. Understand your churn rates and make accurate revenue projections.
Try our free AI churn analytics engine:
YourChurnDashboard
Cohort analytics
Metadata development
Data structuring
Composite churn rates
Churn by segment
Customer acquisition minimums
User Churn Predictions
Customer churn prediction models need to predict churn early if they are to be useful. Many models predict churn once it's too late and the window for intervention has closed. Hakuin develops accurate, upstream predictions.
Feature engineering
Machine learning
Customer churn probability
Model training and deployment
Acquisition Channel Value
Retention marketing can have a positive impact around the edges, but only through smarter acquisition can we shift the churn curve. To improve acquisition, we need to model LTV at the acquisition source level and understand which customer types are generating value.
LTV by acquisition source
Volume vs. customer balancing
Acquisition control-testing
Retention marketing treatment testing
Key Perspectives
Standard Metrics
Many organizations conduct complex statistical analyses and launch machine learning models into production. But few organizations have metrics that leaders can use.
Churn Analytics
How many customers are going to churn out of your business next week? And, how much volume are they going to bring with them? And, who are they?
Experimentation
Experimentation is the root of smart decision making. But experimentation is challenging to get right.
Zen Problem Solving with Data
Organizations across Media, Fintech, Health-tech, Energy, e-Commerce, and SaaS leverage Drew Maniglia's expertise to improve analytical capabilities and reduce churn. He employs a reductionist approach to problem solving and evangelizes on data minimalism. He maintains an elite network of machine learning engineers and data engineers.
