Analytics & AI
Without Waste

Home Hero Image
Home Hero Image


Hakuin is the Minimalist Analytics & AI expert

With radical emphasis on efficiency.

We're action driven, not data driven.

Expertise

Building and improving data orgs

Identify your customer half-life.

Building and improving data orgs

Predict who churns and when.

Building and improving data orgs

Gauge value by acquisition channel & segment.

Building and improving data orgs

Design and execute experiments.

Building and improving data orgs

Find high value AI use cases.

Building and improving data orgs

Measure incremental.

Core Services

Long Sprint

Churn Audit

An insulation blow test gauges heat loss within your house, so that you can improve insulation and energy efficiency.

The Hakuin Churn Audit identifies air leaks for your business. We measure the rate of customer churn and build measurement systems to determine how this rate has been changing over time and across segments.

The Goal: Increase revenue predictability and improve customer acquisition.

Try the free AI churn analytics engine:
YourChurnDashboard

Building and improving data orgs

Churn definition

Building and improving data orgs

Source connectivity

Building and improving data orgs

Schema design & structure

Building and improving data orgs

Custom churn algorithm

Building and improving data orgs

Segment definitions

Building and improving data orgs

Visual layer & processes

Data Impact Accessor

User Prediction

ML Prediction assigns a likelihood of an upcoming event to each customer. Customer prediction models are not useful for every company but in the right environments can be extremely powerful tools.

Hakuin is expert in the engineering, training, and deployment of user prediction models.

Building and improving data orgs

Feature engineering

Building and improving data orgs

AI Model Training

Building and improving data orgs

Churn Timing & Probability

Building and improving data orgs

Model Deployment

Fractional Leader

For companies building Analytics and AI into their organizations without bloat and waste, Hakuin offers fractional leadership and development around core analytics, reporting, experimentation, and ML & AI initiatives. We integrate with your executive team, drive strategy, and deliver measurable outcomes.

Our ethos is Minimalism & Measurement.

Building and improving data orgs

Roadmap development

Building and improving data orgs

Executive team

Building and improving data orgs

Team leadership

Building and improving data orgs

Analytics & AI delivery

Data Shepherd

Perspectives

Churn Compensation

How could a B2B enterprise think about sales compensation on longevity?

Standard Metrics

Churn Measurement

Churn measurement is at the top of a short list of essential measurements.

Analytical Metadata

Experimentation

Experimentation is the soul of the scientific method, but it's deceivingly hard to get it right. How and when should you leverage this power tool?

Experimentation

Fractional Data Leadership

How Hakuin's data minimalism approach works.

Research panel

Drew Maniglia founded Hakuin in 2021 to deliver essential Analytical & AI capabilities without the major waste that typically accompanies them.

Prior to Hakuin, Drew built Analytics & AI teams at Roku, Nook, ActiveVideo and within the financial services.  He is obsessed with delivering the capabilities likely to drive measurable and incremental value.

Drew is known for his reductionist approach, emphasizing inquiry & minimalism. His network of expert engineering partners have developed AI at Meta, Reddit, Netflix, and Palantir.

Reduce churn.