Reduce Customer Churn

Define, Measure, & Predict

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Hakuin delivers churn measurement and prediction to power:

Visibility & Planning

Timely Interactions

Efficient Acquisition

Data & AI Expertise

Building and improving data orgs

Customer Half-Life Detection

Building and improving data orgs

Churn Prediction for Revenue Forecasting

Building and improving data orgs

Customer Lifetime Value: Historic Analysis & Prediction

Building and improving data orgs

Experiment Design & Execution: LTV as Test Metric

Building and improving data orgs

Identify At-Risk Customers

Hakuin Services

Long Sprint

Hakuin Churn Audit

An insulation blow test gauges heat loss within your house, so that you can improve insulation and energy efficiency.

The Hakuin Churn Audit identifies air leaks for your business. We measure the rate of customer churn and deliver the measurement systems to determine how this rate has been changing over time across relevant segments.

The Hakuin Churn Audit gauges customer churn rates to increase revenue predictability and improve customer acquisition.

Try the free AI churn analytics engine:
YourChurnDashboard

Building and improving data orgs

Churn definition

Building and improving data orgs

Source connectivity

Building and improving data orgs

Schema design & structure

Building and improving data orgs

Custom churn algorithm

Building and improving data orgs

Segment definitions

Building and improving data orgs

Visual layer & processes

Data Impact Accessor

Customer Churn Prediction

The Hakuin Customer Churn Prediction assigns a likelihood of upcoming churn to each active customer. Customer churn prediction models need to predict churn early. Most models predict customer churn once the window for intervention has closed. Customer level churn prediction is a valuable instrument whenever:

- The prediction outperforms conditional logic
- There are levers & treatments to deploy for retention for marketing, sales, and customer success.

Hakuin is expert in the engineering, training, and deployment of churn prediction models.

Building and improving data orgs

Feature engineering

Building and improving data orgs

AI Model Training

Building and improving data orgs

Churn Timing & Probability

Building and improving data orgs

Model Deployment

Fractional Head of Data & AI

For companies building data and AI into their organizations without bloat and waste, Hakuin offers fractional executive leadership. We integrate with the executive team,  drive AI development and adoption, and utilize the Hakuin Inquiry Frameworks to concentrate on high potential initiatives.

Building and improving data orgs

Team leadership

Building and improving data orgs

Executive team

Building and improving data orgs

Team leadership

Building and improving data orgs

Data & AI delivery

Data Shepherd
Hakuin's Executive Roundtable Events

Hakuin's Perspectives

Churn Compensation

How could a B2B enterprise think about sales compensation on longevity?

Standard Metrics

Churn Measurement

Churn measurement is at the top of a short list of essential measurements.

Analytical Metadata

Experimentation

Experimentation is the soul of the scientific method, but it's deceivingly hard to get it right. How and when should you leverage this power tool?

Experimentation

Fractional Data Leadership

How Hakuin's data minimalism approach works.

Research panel

About Hakuin

Hakuin launched in 2021 to deliver essential analytics and AI capabilities without bloated data investments and teams. Hakuin delivers the critical and few analytical & AI capabilities that actually generate value for B2B SaaS businesses as well as B2C companies across HealthTech, FinTech, Fitness, e-Commerce, and Media.

Drew Maniglia founded Hakuin to expand the reach of his expertise in data and analytics, developed over decades building data and AI teams at Roku, Nook, and within financial services.  Drew is focused on delivering capabilities that drive decision making.

Drew is known for his reductionist approach, emphasizing inquiry & minimalism. He partners with the highest caliber engineers and scientists in tech and media.

LinkedInHakuin Inquiry Framework

Reduce your churn.